Cassandra Quinn
Human Connections Expert | Sales Mindset Disruptor
Human Connections Expert | Sales Mindset Disruptor
I help business owners get more customers and grow their business without ever having to sell.
What I’ve found is that most business owners want to grow their businesses and make more money but feel uncomfortable with sales. What they really want is to make a positive impact in the world with their business while creating the life they dreamed of doing what they love.
But they think the problem is they just aren’t "good at sales,” or, worse yet that they have to compromise their values or beliefs to succeed at sales and get the life they want. They’re afraid of coming across as pushy, sleazy, or dishonest.
So, they end up chasing advertising and marketing opportunities that they hope will be enough to bring their ideal client running into the door. They lean into a “build it and they will come” mentality believing that if they have a stellar enough service or product that will be the key. As they do this, they get burned out working so hard, not reaching the growth goals they set, and find themselves often serving clients they don’t really want to because that’s who showed up. Sometimes they are even left wondering if they've made a mistake going into their business in the first place.
The reality is - they’re right about sales. Everyone hates being sold to and they should avoid it. And nothing will ever change until they realize they already possess the key it takes to have the business they’ve always wanted. While everyone hates being sold to, we all crave connection and love to feel served and cared for by someone who understands us. Business owners are missing the single greatest opportunity to grow their business because they’ve never been taught how to successfully do that by tapping into their desire to help people and harnessing that power to attract more customers.
What they need to do is learn a new way of growing their business that is founded on sincere connection and a service mindset that begins before they even get the customer. Then they need to be given the space to build the confidence through developing empathy-based communication skills to serve more people and never feel salesy again - because they aren’t - they’re doing what they wanted to in the first place, making a positive impact in the world with their business!
What I’ve found is that most business owners want to grow their businesses and make more money but feel uncomfortable with sales. What they really want is to make a positive impact in the world with their business while creating the life they dreamed of doing what they love.
But they think the problem is they just aren’t "good at sales,” or, worse yet that they have to compromise their values or beliefs to succeed at sales and get the life they want. They’re afraid of coming across as pushy, sleazy, or dishonest.
So, they end up chasing advertising and marketing opportunities that they hope will be enough to bring their ideal client running into the door. They lean into a “build it and they will come” mentality believing that if they have a stellar enough service or product that will be the key. As they do this, they get burned out working so hard, not reaching the growth goals they set, and find themselves often serving clients they don’t really want to because that’s who showed up. Sometimes they are even left wondering if they've made a mistake going into their business in the first place.
The reality is - they’re right about sales. Everyone hates being sold to and they should avoid it. And nothing will ever change until they realize they already possess the key it takes to have the business they’ve always wanted. While everyone hates being sold to, we all crave connection and love to feel served and cared for by someone who understands us. Business owners are missing the single greatest opportunity to grow their business because they’ve never been taught how to successfully do that by tapping into their desire to help people and harnessing that power to attract more customers.
What they need to do is learn a new way of growing their business that is founded on sincere connection and a service mindset that begins before they even get the customer. Then they need to be given the space to build the confidence through developing empathy-based communication skills to serve more people and never feel salesy again - because they aren’t - they’re doing what they wanted to in the first place, making a positive impact in the world with their business!
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